On September 28th 2017, the Retail Safari 2017 was held at Movenpick Hotel Karachi by LXY Global with the GE Group as strategic partner. The event was attended by leaders from a number of prominent retail businesses, who discussed global trends and glimpsed into the future of retail landscape of Pakistan. Retail has become a highly lucrative sector for the Pakistan industry with an exponential growth of 8{c96b8a123e7a14634a09d2c5e326c49e723c29db3fcc94036114152901b4a311}, and a market potential of USD 152 billion. Those present at the conference included representatives from Unilever, Dolmen Group, Mont Hill UAE, Reckitt Benckiser, AlKaram, Facebook and Mondelez, to name a few. An interactive session was also held by the CEO of the GE Group – Sheikh Hammad Amjad, who, along with diplomats from the U.S. Consulate, Swiss Consulate, and Australian Trade and Investment Commission, discussed how diplomacy can help foster businesses between countries.